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One year later.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Practice Management Software by ChelseaLeave a Comment

One year ago, we were all facing terrifying uncertainty. As the world shut down around us, we collectively feared for our health, our friends & family, and our businesses. We’ll probably look back on March 2020 for the rest of our lives and say that it was truly a Pivotal Moment. But the future has …

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How to un-flatten your practice revenue curve

In Finance & Accounting, Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

If you’ve consumed any news since the COVID-19 pandemic began, then you’re familiar with the term “flatten the curve,” meant to describe the programs designed to ensure hospitals weren’t inundated with sick patients during the virus outbreak. In the vast majority of places around the world, communities have successfully done just that. As retail and services open …

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Are you getting paid (correctly)?

In Finance & Accounting, Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Like it or not, insurance has become a larger and larger part of our businesses.   Navigating insurance billing regulations and procedures can be intimidating and overwhelming for practice owners and their staff. Hiring a local billing person or company to handle insurance for you can be appealing, but rarely do these organizations have the …

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What can your hearing aid practice learn from Apple?

In Clinical Support, Community Marketing, Digital & Traditional Marketing, Finance & Accounting, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But …

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New database letter featuring rechargeable products = a hit.

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Traditional marketing is tougher than ever, but occasionally, something works, and we like to share it with our colleagues across the country. The new Tempus line by Unitron is faster, more accurate, and designed to be the best performing device in conversations, especially challenging listening environments like noise and crowds. It’s available in the world’s …

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How much should a bookkeeper work?

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Our bookkeeper works 3 days a week supporting a 4-location practice. When we open our 5th location next month, she’ll still work only 3 days a week. We’re able to efficiently run the practice with minimal human and financial resources dedicated to bookkeeping because of the cloud-based technology we’ve adopted. This includes Sycle Practice Management …

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What this motel has to do with your practice.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in …

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What are you going to do to grow in 2016?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

A patient of ours who has 5,300 employees once told me, “If you run your business today like you did yesterday, you won’t be around tomorrow.” Hopefully you grew at least as much as the hearing aid market did in 2015 – a little more than 4%. With more competitors who are increasingly sophisticated, aggressive, …