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Your patient database has never been more important.

In Digital & Traditional Marketing, Unique Sales Process by ChelseaLeave a Comment

Our data from across the country shows that while many practices are on the road to recovery from the COVID-related lockdowns earlier this year, new patient intakes are tending to lag. Many practices are surviving on their patient database with a higher percentage than normal of sales coming from existing patients. So that means it’s …

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Is your 2021 marketing plan ready to go?

In Community Marketing, Digital & Traditional Marketing by ChelseaLeave a Comment

This may be the most important year ever to have an effective, efficient marketing plan for your hearing care practice. With all of the uncertainty out there, you need to make sure you’re driving patients to your practice in a cost-effective way. But if you’re like most practice owners, you probably don’t know exactly where to start, …

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Increase hearing aid sales with virtual consumer seminars

In Digital & Traditional Marketing by ChelseaLeave a Comment

Data from practices across the country shows that revenue is starting to bounce back – and some practices are already exceeding their pre-COVID revenue and “new patient” intake levels. Whether you’re back to your pre-COVID levels or not, how are you going to grow in the coming months given the uncertainty we all face with the pandemic …

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Finally — a private practice solution for 3rd parties.

In Operational Best Practices by ChelseaLeave a Comment

If you’re like most private practices, you’ve seen a major uptick in patients with 3rd party plans in the past few years. Approximately 1/3 of all Medicare beneficiaries are currently in Medicare Advantage plans, which provide hearing aid benefits. Even if you’ve remained somewhat immune to 3rd parties, you’re likely feeling downward price pressure from other places …

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How will you attract and serve patients going forward?

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

Even before COVID-19 turned the entire world upside down, hearing care practices were dealing with a revolution of their own. Baby Boomers are the primary demographic of patients new to our practices, and they are very different consumers from the ones that preceded them in the Greatest Generation. They don’t respond to marketing, counseling, or …