When you advertise in the newspaper, send a direct mail piece, or feature a message on your website, are you promoting a product or a process? We were guilty for decades of advertising manufacturer brands, models, features, and benefits. This is an easy trap to fall into – the advancing technology is exciting and we …
Did you miss part 1 last week? You can catch it here and get our Spotify playlist that we use in our offices. During a recent fitting, one of our audiologists asked his patient, “What kind of music do you like?” The patient responded with enthusiasm that he loved Pavarotti. When the hearing aids were …
We are huge proponents of hearing loops and have seen our community and practice benefit from this amazing tool for years. We believe so much in this simple yet powerful technology. Not only is it simple, but it works WITH hearing aids, not INSTEAD of them. We offer a free loop and in-home installation to …
We live and work in an era when not only is the customer always right, but they also have a powerful voice. As business owners, we need to have good online reviews since consumers depend on these reviews to help them choose where to spend their time and money. Yelp is the largest online review …
Our bookkeeper works 3 days a week supporting a 4-location practice. When we open our 5th location next month, she’ll still work only 3 days a week. We’re able to efficiently run the practice with minimal human and financial resources dedicated to bookkeeping because of the cloud-based technology we’ve adopted. This includes Sycle Practice Management …
