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Your patient database has never been more important.

In Digital & Traditional Marketing, Unique Sales Process by ChelseaLeave a Comment

Our data from across the country shows that while many practices are on the road to recovery from the COVID-related lockdowns earlier this year, new patient intakes are tending to lag. Many practices are surviving on their patient database with a higher percentage than normal of sales coming from existing patients. So that means it’s …

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How will you attract and serve patients going forward?

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

Even before COVID-19 turned the entire world upside down, hearing care practices were dealing with a revolution of their own. Baby Boomers are the primary demographic of patients new to our practices, and they are very different consumers from the ones that preceded them in the Greatest Generation. They don’t respond to marketing, counseling, or …

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The Hearing Aid Test Drive: A Whole-Practice Approach for the New Consumer

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

Private practices are facing unprecedented market forces that are making it harder than ever to compete. Learn about a strategy for tackling these challenges head on that puts the patient at the center – it’s called The Hearing Aid Test Drive ™. Watch Pivot Hearing’s AudiologyOnline webinar at your convenience. AO content is open access (free) so you …

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Shared Decision Making and The Hearing Aid Test Drive™

In Unique Sales Process by ChelseaLeave a Comment

The principles of shared decision making are well documented in healthcare in general, but there is a lack of guidance about how to accomplish the approach specifically in hearing healthcare clinical practice. What is shared decision making?  Shared decision making is a key component of patient-centered health care, as opposed to clinicians making decisions on behalf of patients. …