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The Hearing Aid Test Drive: A Whole-Practice Approach for the New Consumer

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

Private practices are facing unprecedented market forces that are making it harder than ever to compete. Learn about a strategy for tackling these challenges head on that puts the patient at the center – it’s called The Hearing Aid Test Drive ™. Watch Pivot Hearing’s AudiologyOnline webinar at your convenience. AO content is open access (free) so you can watch the webinar even …

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Shared Decision Making and The Hearing Aid Test Drive™

In Unique Sales Process by ChelseaLeave a Comment

The principles of shared decision making are well documented in healthcare in general, but there is a lack of guidance about how to accomplish the approach specifically in hearing healthcare clinical practice. What is shared decision making?  Shared decision making is a key component of patient-centered health care, as opposed to clinicians making decisions on behalf of patients.  It is the process by …

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Academic research proves benefits of Hearing Aid Test Drive Process

In Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

You know by now that we’ve long advocated our Test Drive process as THE way to approach patients in your clinic. We’ve touted both the business and patient benefits of this strategy, and we’ve seen it do wonders in our own practice, as well as those of many of our colleagues across the country. But if you’ve had your doubts, …

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“Be less resistant and more ready.”

In Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

In the past year or two, have you ever been concerned about OTC, Big Box threats, and/or 3rd parties? If you’re a typical audiologist or hearing aid dispenser, then I’m sure you answered yes. I read an article a couple weeks ago that I think is a must-read for any private practice owner. In a nutshell, this article discusses the digital momentum’s change …