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Your patient database has never been more important.

In Digital & Traditional Marketing, Unique Sales Process by ChelseaLeave a Comment

Our data from across the country shows that while many practices are on the road to recovery from the COVID-related lockdowns earlier this year, new patient intakes are tending to lag. Many practices are surviving on their patient database with a higher percentage than normal of sales coming from existing patients. So that means it’s more important than ever to …

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Is your 2021 marketing plan ready to go?

In Community Marketing, Digital & Traditional Marketing by ChelseaLeave a Comment

This may be the most important year ever to have an effective, efficient marketing plan for your hearing care practice. With all of the uncertainty out there, you need to make sure you’re driving patients to your practice in a cost-effective way. But if you’re like most practice owners, you probably don’t know exactly where to start, and you might not have …

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Increase hearing aid sales with virtual consumer seminars

In Digital & Traditional Marketing by ChelseaLeave a Comment

Data from practices across the country shows that revenue is starting to bounce back – and some practices are already exceeding their pre-COVID revenue and “new patient” intake levels. Whether you’re back to your pre-COVID levels or not, how are you going to grow in the coming months given the uncertainty we all face with the pandemic and economic landscape? The Pivot …

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Finally — a private practice solution for 3rd parties.

In Operational Best Practices by ChelseaLeave a Comment

If you’re like most private practices, you’ve seen a major uptick in patients with 3rd party plans in the past few years. Approximately 1/3 of all Medicare beneficiaries are currently in Medicare Advantage plans, which provide hearing aid benefits. Even if you’ve remained somewhat immune to 3rd parties, you’re likely feeling downward price pressure from other places like Costco, which is already …

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How will you attract and serve patients going forward?

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

Even before COVID-19 turned the entire world upside down, hearing care practices were dealing with a revolution of their own. Baby Boomers are the primary demographic of patients new to our practices, and they are very different consumers from the ones that preceded them in the Greatest Generation. They don’t respond to marketing, counseling, or a sales pitch the way …

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How to un-flatten your practice revenue curve

In Finance & Accounting, Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

If you’ve consumed any news since the COVID-19 pandemic began, then you’re familiar with the term “flatten the curve,” meant to describe the programs designed to ensure hospitals weren’t inundated with sick patients during the virus outbreak. In the vast majority of places around the world, communities have successfully done just that. As retail and services open back up, we are all …

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Kick Start Revenue in your Practice Post-COVID-19

In Community Marketing, Digital & Traditional Marketing by ChelseaLeave a Comment

Depending on where you’re located, you might already be up and running, or you may have weeks or months to wait before you’re able to resume any kind of normal business. Regardless of when you open, chances are that after the initial rush of pent-up demand, things might be slower than they were pre-COVID-19. When the time comes to re-open …

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Clinical & Operational Considerations for Re-opening your Practice Post-COVID-19

In Clinical Support, Operational Best Practices by ChelseaLeave a Comment

As practice owners, we continue to face uncertainty about COVID-19 as a disease, the macoreconomic effects of the quarantines and stimulus packages, and consumer confidence coming out of this crisis. It does seem likely that, as essential health care providers, we will be able to continue serving patients with urgent needs as well as open for more regular business long …

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Private Practice Resources for COVID-19

In Community Marketing, Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

We are in uncharted territory as private practice owners, and each day brings us new challenges and uncertainty. It is always our goal at Pivot Hearing to develop strategies and tools for our fellow private practice owners to help them achieve the patient care and business success they desire.  Pivot Hearing is working with HR, legal, financial and other experts …