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One year later.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Practice Management Software by ChelseaLeave a Comment

One year ago, we were all facing terrifying uncertainty. As the world shut down around us, we collectively feared for our health, our friends & family, and our businesses. We’ll probably look back on March 2020 for the rest of our lives and say that it was truly a Pivotal Moment. But the future has …

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Your patient database has never been more important.

In Digital & Traditional Marketing, Unique Sales Process by ChelseaLeave a Comment

Our data from across the country shows that while many practices are on the road to recovery from the COVID-related lockdowns earlier this year, new patient intakes are tending to lag. Many practices are surviving on their patient database with a higher percentage than normal of sales coming from existing patients. So that means it’s …

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Finally — a private practice solution for 3rd parties.

In Operational Best Practices by ChelseaLeave a Comment

If you’re like most private practices, you’ve seen a major uptick in patients with 3rd party plans in the past few years. Approximately 1/3 of all Medicare beneficiaries are currently in Medicare Advantage plans, which provide hearing aid benefits. Even if you’ve remained somewhat immune to 3rd parties, you’re likely feeling downward price pressure from other places …

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How will you attract and serve patients going forward?

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

Even before COVID-19 turned the entire world upside down, hearing care practices were dealing with a revolution of their own. Baby Boomers are the primary demographic of patients new to our practices, and they are very different consumers from the ones that preceded them in the Greatest Generation. They don’t respond to marketing, counseling, or …

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How to un-flatten your practice revenue curve

In Finance & Accounting, Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

If you’ve consumed any news since the COVID-19 pandemic began, then you’re familiar with the term “flatten the curve,” meant to describe the programs designed to ensure hospitals weren’t inundated with sick patients during the virus outbreak. In the vast majority of places around the world, communities have successfully done just that. As retail and services open …

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Clinical & Operational Considerations for Re-opening your Practice Post-COVID-19

In Clinical Support, Operational Best Practices by ChelseaLeave a Comment

As practice owners, we continue to face uncertainty about COVID-19 as a disease, the macoreconomic effects of the quarantines and stimulus packages, and consumer confidence coming out of this crisis. It does seem likely that, as essential health care providers, we will be able to continue serving patients with urgent needs as well as open …