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“Be less resistant and more ready.”

In Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

In the past year or two, have you ever been concerned about OTC, Big Box threats, and/or 3rd parties? If you’re a typical audiologist or hearing aid dispenser, then I’m sure you answered yes. I read an article a couple weeks ago that I think is a must-read for any private practice owner. In a nutshell, this article discusses the digital momentum’s change …

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How your website is like a billboard on the highway

In Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

When you drive along your local highway, you’re probably used to seeing plenty of roadside billboards. These can be a really impactful way to drive awareness, brand recognition, and action, depending on the company, the product, and the message. But what if there was a big tarp covering the billboard so that you couldn’t see it? That’s kind of what …