We all know how important it is to regularly connect with the patients in our database. …
How your website is like a billboard on the highway
When you drive along your local highway, you’re probably used to seeing plenty of roadside billboards. …
What can your hearing aid practice learn from Apple?
Steve Jobs once said, “Great things in business are never done by one person. They’re done …
We had 81 RSVPs for our consumer seminar last week.
While we are focusing the bulk of our marketing budget on digital vehicles moving forward, there …
Costco is already Costco and Whole Foods doesn’t sell hearing aids.
I don’t know about you, but when I go to Whole Foods, the parking lot is …
Our target customers are Baby Boomers. But why do they seem like Millennials?
Those of us who have been in practice for 20+ years have been long awaiting the …
No need to fear, follow the 20/20/60 rule.
Today’s Pivotal Moments is longer than most, but I think it is a very important message …
Change the dynamic in your relationships with new patients
A patient’s trust in their hearing healthcare provider is essential for the delivery of high quality …
Product or process?
When you advertise in the newspaper, send a direct mail piece, or feature a message on …
The best marketing dollars you will ever spend.
We are huge proponents of hearing loops and have seen our community and practice benefit from …
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