Our data from across the country shows that while many practices are on the road to recovery from the COVID-related lockdowns earlier this year, new patient intakes are tending to lag. Many practices are surviving on their patient database with a higher percentage than normal of sales coming from existing patients. So that means it’s …
Do you have an online hearing test on your website yet? If you do, are you making the most of it by driving traffic there – patients in your community who are searching for help with their hearing? If you don’t have a screener or haven’t made it part of your online marketing plan, you’re …
This may be the most important year ever to have an effective, efficient marketing plan for your hearing care practice. With all of the uncertainty out there, you need to make sure you’re driving patients to your practice in a cost-effective way. But if you’re like most practice owners, you probably don’t know exactly where to start, …
Data from practices across the country shows that revenue is starting to bounce back – and some practices are already exceeding their pre-COVID revenue and “new patient” intake levels. Whether you’re back to your pre-COVID levels or not, how are you going to grow in the coming months given the uncertainty we all face with the pandemic …
Even before COVID-19 turned the entire world upside down, hearing care practices were dealing with a revolution of their own. Baby Boomers are the primary demographic of patients new to our practices, and they are very different consumers from the ones that preceded them in the Greatest Generation. They don’t respond to marketing, counseling, or …
Depending on where you’re located, you might already be up and running, or you may have weeks or months to wait before you’re able to resume any kind of normal business. Regardless of when you open, chances are that after the initial rush of pent-up demand, things might be slower than they were pre-COVID-19. When …
We are in uncharted territory as private practice owners, and each day brings us new challenges and uncertainty. It is always our goal at Pivot Hearing to develop strategies and tools for our fellow private practice owners to help them achieve the patient care and business success they desire. Pivot Hearing is working with HR, …
Private practices are facing unprecedented market forces that are making it harder than ever to compete. Learn about a strategy for tackling these challenges head on that puts the patient at the center – it’s called The Hearing Aid Test Drive ™. Watch Pivot Hearing’s AudiologyOnline webinar at your convenience. AO content is open access (free) so you …
Robert Traynor joins Pivot Hearing as a Private Practice Consultant. Pivot Hearing announced today that Robert Traynor, Ed.D., MBA, FNAP, has joined the team as a Private Practice Consultant. There is a natural fit between Pivot Hearing and Robert Traynor, who in addition to being a thought leader and widely respected academic in the space, …
We all know how important it is to regularly connect with the patients in our database. There are a lot of ways to do this, from database letters to clean and check cards, both of which encourage patients to come in to your office for a product or service. A well-rounded database marketing plan …
