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Kick Start Revenue in your Practice Post-COVID-19

In Community Marketing, Digital & Traditional Marketing by ChelseaLeave a Comment

Depending on where you’re located, you might already be up and running, or you may have weeks or months to wait before you’re able to resume any kind of normal business. Regardless of when you open, chances are that after the initial rush of pent-up demand, things might be slower than they were pre-COVID-19. When the time comes to re-open …

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Private Practice Resources for COVID-19

In Community Marketing, Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

We are in uncharted territory as private practice owners, and each day brings us new challenges and uncertainty. It is always our goal at Pivot Hearing to develop strategies and tools for our fellow private practice owners to help them achieve the patient care and business success they desire.  Pivot Hearing is working with HR, legal, financial and other experts …

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The Hearing Aid Test Drive: A Whole-Practice Approach for the New Consumer

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

Private practices are facing unprecedented market forces that are making it harder than ever to compete. Learn about a strategy for tackling these challenges head on that puts the patient at the center – it’s called The Hearing Aid Test Drive ™. Watch Pivot Hearing’s AudiologyOnline webinar at your convenience. AO content is open access (free) so you can watch the webinar even …

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Robert Traynor joins Pivot Hearing as a Private Practice Consultant

In Clinical Support, Community Marketing, Digital & Traditional Marketing, Finance & Accounting, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

Robert Traynor joins Pivot Hearing as a Private Practice Consultant. Pivot Hearing announced today that Robert Traynor, Ed.D., MBA, FNAP, has joined the team as a Private Practice Consultant. There is a natural fit between Pivot Hearing and Robert Traynor, who in addition to being a thought leader and widely respected academic in the space, also owned a private practice …

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How your website is like a billboard on the highway

In Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

When you drive along your local highway, you’re probably used to seeing plenty of roadside billboards. These can be a really impactful way to drive awareness, brand recognition, and action, depending on the company, the product, and the message. But what if there was a big tarp covering the billboard so that you couldn’t see it? That’s kind of what …

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What can your hearing aid practice learn from Apple?

In Clinical Support, Community Marketing, Digital & Traditional Marketing, Finance & Accounting, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But what about hearing aid professionals? …

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We had 81 RSVPs for our consumer seminar last week.

In Community Marketing, Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

While we are focusing the bulk of our marketing budget on digital vehicles moving forward, there are some traditional marketing activities that still work. We have developed a consumer seminar presentation that educates attendees on hearing loss and the connection with the brain and overall health. This presentation delivers that message in a way that both drives many to book …

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Costco is already Costco and Whole Foods doesn’t sell hearing aids.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

I don’t know about you, but when I go to Whole Foods, the parking lot is packed – I often have to wait a few minutes or circle to try to find a spot. And when I go to Costco, it’s really busy too – I almost always have to park way at the back and walk a few minutes …

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Our target customers are Baby Boomers. But why do they seem like Millennials?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by Leave a Comment

Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect is changing Baby Boomers as …