Depending on where you’re located, you might already be up and running, or you may have weeks or months to wait before you’re able to resume any kind of normal business. Regardless of when you open, chances are that after the initial rush of pent-up demand, things might be slower than they were pre-COVID-19. When the time comes to re-open …
We are in uncharted territory as private practice owners, and each day brings us new challenges and uncertainty. It is always our goal at Pivot Hearing to develop strategies and tools for our fellow private practice owners to help them achieve the patient care and business success they desire. Pivot Hearing is working with HR, legal, financial and other experts …
Private practices are facing unprecedented market forces that are making it harder than ever to compete. Learn about a strategy for tackling these challenges head on that puts the patient at the center – it’s called The Hearing Aid Test Drive ™. Watch Pivot Hearing’s AudiologyOnline webinar at your convenience. AO content is open access (free) so you can watch the webinar even …
Robert Traynor joins Pivot Hearing as a Private Practice Consultant. Pivot Hearing announced today that Robert Traynor, Ed.D., MBA, FNAP, has joined the team as a Private Practice Consultant. There is a natural fit between Pivot Hearing and Robert Traynor, who in addition to being a thought leader and widely respected academic in the space, also owned a private practice …
We all know how important it is to regularly connect with the patients in our database. There are a lot of ways to do this, from database letters to clean and check cards, both of which encourage patients to come in to your office for a product or service. A well-rounded database marketing plan should also include newsletters, which …
When you drive along your local highway, you’re probably used to seeing plenty of roadside billboards. These can be a really impactful way to drive awareness, brand recognition, and action, depending on the company, the product, and the message. But what if there was a big tarp covering the billboard so that you couldn’t see it? That’s kind of what …
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But what about hearing aid professionals? …
While we are focusing the bulk of our marketing budget on digital vehicles moving forward, there are some traditional marketing activities that still work. We have developed a consumer seminar presentation that educates attendees on hearing loss and the connection with the brain and overall health. This presentation delivers that message in a way that both drives many to book …
I don’t know about you, but when I go to Whole Foods, the parking lot is packed – I often have to wait a few minutes or circle to try to find a spot. And when I go to Costco, it’s really busy too – I almost always have to park way at the back and walk a few minutes …
Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect is changing Baby Boomers as …
