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Private Practice Resources for COVID-19

In Community Marketing, Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

We are in uncharted territory as private practice owners, and each day brings us new challenges and uncertainty. It is always our goal at Pivot Hearing to develop strategies and tools for our fellow private practice owners to help them achieve the patient care and business success they desire.  Pivot Hearing is working with HR, legal, financial and other experts …

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To bundle or unbundle – is that even the question?

In Finance & Accounting, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

Elevate yourself as a hearing healthcare professional by changing your interaction with patients from “selling hearing aids” to “providing long term better hearing.” If you’re not offering hearing aid leasing yet in your practice, then you’re missing out. The Pivot Hearing Leasing Program is designed to enable your patients to obtain great technology at an affordable monthly price, all while …

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The Hearing Aid Test Drive: A Whole-Practice Approach for the New Consumer

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

Private practices are facing unprecedented market forces that are making it harder than ever to compete. Learn about a strategy for tackling these challenges head on that puts the patient at the center – it’s called The Hearing Aid Test Drive ™. Watch Pivot Hearing’s AudiologyOnline webinar at your convenience. AO content is open access (free) so you can watch the webinar even …

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Robert Traynor joins Pivot Hearing as a Private Practice Consultant

In Clinical Support, Community Marketing, Digital & Traditional Marketing, Finance & Accounting, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

Robert Traynor joins Pivot Hearing as a Private Practice Consultant. Pivot Hearing announced today that Robert Traynor, Ed.D., MBA, FNAP, has joined the team as a Private Practice Consultant. There is a natural fit between Pivot Hearing and Robert Traynor, who in addition to being a thought leader and widely respected academic in the space, also owned a private practice …

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Academic research proves benefits of Hearing Aid Test Drive Process

In Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

You know by now that we’ve long advocated our Test Drive process as THE way to approach patients in your clinic. We’ve touted both the business and patient benefits of this strategy, and we’ve seen it do wonders in our own practice, as well as those of many of our colleagues across the country. But if you’ve had your doubts, …

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“Be less resistant and more ready.”

In Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

In the past year or two, have you ever been concerned about OTC, Big Box threats, and/or 3rd parties? If you’re a typical audiologist or hearing aid dispenser, then I’m sure you answered yes. I read an article a couple weeks ago that I think is a must-read for any private practice owner. In a nutshell, this article discusses the digital momentum’s change …

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How your website is like a billboard on the highway

In Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

When you drive along your local highway, you’re probably used to seeing plenty of roadside billboards. These can be a really impactful way to drive awareness, brand recognition, and action, depending on the company, the product, and the message. But what if there was a big tarp covering the billboard so that you couldn’t see it? That’s kind of what …

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What can your hearing aid practice learn from Apple?

In Clinical Support, Community Marketing, Digital & Traditional Marketing, Finance & Accounting, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But what about hearing aid professionals? …

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We had 81 RSVPs for our consumer seminar last week.

In Community Marketing, Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

While we are focusing the bulk of our marketing budget on digital vehicles moving forward, there are some traditional marketing activities that still work. We have developed a consumer seminar presentation that educates attendees on hearing loss and the connection with the brain and overall health. This presentation delivers that message in a way that both drives many to book …