Even before COVID-19 turned the entire world upside down, hearing care practices were dealing with a revolution of their own. Baby Boomers are the primary demographic of patients new to our practices, and they are very different consumers from the ones that preceded them in the Greatest Generation. They don’t respond to marketing, counseling, or …
We are in uncharted territory as private practice owners, and each day brings us new challenges and uncertainty. It is always our goal at Pivot Hearing to develop strategies and tools for our fellow private practice owners to help them achieve the patient care and business success they desire. Pivot Hearing is working with HR, …
Elevate yourself as a hearing healthcare professional by changing your interaction with patients from “selling hearing aids” to “providing long term better hearing.” If you’re not offering hearing aid leasing yet in your practice, then you’re missing out. The Pivot Hearing Leasing Program is designed to enable your patients to obtain great technology at an …
Private practices are facing unprecedented market forces that are making it harder than ever to compete. Learn about a strategy for tackling these challenges head on that puts the patient at the center – it’s called The Hearing Aid Test Drive ™. Watch Pivot Hearing’s AudiologyOnline webinar at your convenience. AO content is open access (free) so you …
Robert Traynor joins Pivot Hearing as a Private Practice Consultant. Pivot Hearing announced today that Robert Traynor, Ed.D., MBA, FNAP, has joined the team as a Private Practice Consultant. There is a natural fit between Pivot Hearing and Robert Traynor, who in addition to being a thought leader and widely respected academic in the space, …
We all know how important it is to regularly connect with the patients in our database. There are a lot of ways to do this, from database letters to clean and check cards, both of which encourage patients to come in to your office for a product or service. A well-rounded database marketing plan …
You know by now that we’ve long advocated our Test Drive process as THE way to approach patients in your clinic. We’ve touted both the business and patient benefits of this strategy, and we’ve seen it do wonders in our own practice, as well as those of many of our colleagues across the country. But …
In the past year or two, have you ever been concerned about OTC, Big Box threats, and/or 3rd parties? If you’re a typical audiologist or hearing aid dispenser, then I’m sure you answered yes. I read an article a couple weeks ago that I think is a must-read for any private practice owner. In a nutshell, this article …
When you drive along your local highway, you’re probably used to seeing plenty of roadside billboards. These can be a really impactful way to drive awareness, brand recognition, and action, depending on the company, the product, and the message. But what if there was a big tarp covering the billboard so that you couldn’t see …
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But …
