Events
Pivot Hearing Practice Development Workshop
PETALUMA, CA | DATES COMING SOON
We think independent private practices can be poised to capitalize on the golden age of our business, with 10,000 baby boomers turning 65 every single day, greater access to hearing aids, and amazing business technology at our fingertips. You need to be open to changing the way you run your business and approach your patients, and we can help you do that.
There are 3 key areas that private practice owners must be hyper-focused on to succeed in today’s increasingly challenging marketplace.
Increased Patient Flow
Pivot Hearing delivers increased patient flow through marketing plan development, execution, and digital transformation.
Establishing a plan for how you will generate new patients and re-sell to existing patients is one of the cornerstones of a successful hearing care practice. With deep knowledge in budgeting, marketing channels, and creative development with proven results, Pivot Hearing will work with you to build a completely custom marketing plan for your practice using cloud-based tools that are well-suited to remote collaboration. This tool also allows ease of execution with built-in creative repository, due date reminders, specs, and the ability to log results for future planning and decision making.
Once your marketing plan has been established, now it’s time to execute on it. It can be overwhelming and time consuming to engage with media, track creative due dates, and perform a deep analysis of results for future planning. Let Pivot Hearing’s marketing team handle all of that for you. Whether your marketing tactics include direct mail, database marketing, print advertising, office collateral, radio, TV, promotional items, or digital efforts - we’ve got you covered.
Pivot Hearing offers everything you need to have a highly effective digital strategy in your market. With expertise in both the technical side as well as the hearing care industry, your digital presence will deliver the maximum patients to your practice.
- Website Design
- Search Engine Optimization
- Review Generation
- Digital Ad Services (Search Engine Marketing campaigns)
- Social Media Services
- Social Media Advertising
- Website Design
- Search Engine Optimization
- Review Generation
- Digital Ad Services (Search Engine Marketing campaigns)
- Social Media Services
- Social Media Advertising
In an era when traditional marketing ROI is tending to decrease, Pivot Hearing has developed a powerful consumer seminar package that is proven to drive dozens of brand-new patients to your practice for an event that delivers a compelling message and may generate a 50% or better appointment rate.
Pivot Hearing will design and develop a customized newsletter for your practice as often as each quarter. A newsletter is a great way to nurture your existing patients and prospects to establish your practice as the leading expert in the community for all things hearing health. Newsletter is available both in printed and electronic formats.
Pivot Hearing will design and develop a custom brochure for your practice, honing in on your unique value proposition and communicating it in a way that drives patients to choose your practice for their hearing care needs. Pivot Hearing can also create letterhead, business cards, clean & check cards, and any other collateral you might need.
Selecting from Pivot Hearing’s library of developed creatives, any piece can be customized for your practice and your needs. Have an idea for a new ad or marketing piece? We can design and produce that for you as well. All design and production fees are waived, member pays for printing/media costs only.
An active network of referring physicians is one of the most profitable ways to generate new patients and build a sustainable source of revenue for the long-haul. Pivot Hearing delivers overall physician referral marketing program development training, assistance with identifying and hiring a physician liaison, detailed call planning and visit training for liaison, quarterly progress calls, as well as all the materials needed to support an active program.
Whether you’re starting a practice from scratch or looking to improve your existing brand elements, Pivot Hearing can help with consultation, logo design, and materials development.
Lean Operations Design
Pivot Hearing helps you design lean operations to scale and dominate in a changing marketplace.
Controlling COGS is more important than ever given the downward price pressure we are facing in the marketplace. Pivot Hearing is able to offer very competitive pricing on hearing aids from all of the major manufacturers based on collective buying power with manufacturers. In almost all cases, we are able to beat existing pricing for the complete portfolio of devices you are fitting today.
There are several Key Performance Indicators (KPIs) that a practice owner needs to be looking at on a weekly basis. Pivot Hearing has developed a Weekly Practice Vitals report that we will send to you every Monday that includes these key metrics from your business along with month-to-date, year-to-date, year-over-year and trend views. Also included are highlights and analysis of the data as a quick look at how things are going. As needed when there are significant changes in the numbers, Pivot Hearing will provide deeper analysis into root cause and work with owners to identify a plan to make changes in the business as warranted.
Managing people is undoubtedly one of the most challenging aspects of running a hearing care practice. Pivot Hearing will provide you with job descriptions, phone and in-person interview checklists, a behavioral interviewing primer, behavioral interviewing questions, offer letters, compensation calculator, and coaching around difficult issues or employees. Pivot Hearing can also provide templates for employee handbooks, employee reviews, and more.
Thinking about expanding? Opening a new office? Acquiring a competitor? Adding a location in another area? Or just curious what percent of the hearing aids you’re getting in your market? Pivot Hearing’s proprietary Hearing Aid Market Assessment Calculator can tell you. Receive unlimited market assessments whenever you may find the information useful.
Using a cloud-based OMS to its fullest is a critical component of any well-run private practice. Regardless of which system you choose, Pivot Hearing can help you migrate from your existing workflow, set up your software for efficiency, as well as train staff on best practices. Pivot Hearing is also able to offer discounts on the primary practice management most practice management software subscriptions.
Premier In-Clinic Patient Experience
Pivot Hearing Premier helps you create a premier in-clinic patient experience, including the Hearing Aid Test Drive™ process and sales training.
Pivot Hearing’s trademarked Hearing Aid Test Drive is a protocol designed to help you grow your practice by delivering the best experience to modern patients, all while streamlining operations, improving the health of your business, and driving new patients to your practice.
The team that works the front office at your practice is critical to the success of your business. Not only does your front office staff need appropriate initial training, but they also benefit from additional coaching and development over time. Pivot Hearing offers complete Office Administrator training (perfect for a brand-new staff member) as well as more specific training modules on some of the more challenging aspects of this role (asking for money, scheduling provider time, etc.).
Let’s face it – you didn’t go to school to become a salesperson, and neither did your staff. However, in order to help your patients and run a profitable business, your patients must buy your hearing aids and/or diagnostic services. Pivot Hearing has developed a complete system for improving confidence and results with hearing aid sales opportunities, featuring an overview of the Sales Process, identifying the stages of the Sales Cycle your patients go through, learning about Target Customers, establishing your hearing practice Value Proposition, understanding provider and patient personality styles and how to use these to improve communications, the unique Hearing Aid Test Drive™ process, and how to overcome common objections. Pivot Hearing will provide training for you and your staff on all these topics as desired. Materials are included.
Let’s face it – you didn’t go to school to become a salesperson, and neither did your staff. However, in order to help your patients and run a profitable business, your patients must buy your hearing aids and/or diagnostic services. Pivot Hearing has developed a complete system for improving confidence and results with hearing aid sales opportunities, featuring an overview of the Sales Process, identifying the stages of the Sales Cycle your patients go through, learning about Target Customers, establishing your hearing practice Value Proposition, understanding provider and patient personality styles and how to use these to improve communications, the unique Hearing Aid Test Drive™ process, and how to overcome common objections. Pivot Hearing will provide training for you and your staff on all these topics as desired. Materials are included.