I’m sure you’ve thought about how friendly your front office person is when he answers the phone, or your fitter’s rapport with her patients. But have you thought about friendliness in terms of your website? How convenient is it for potential patients to find you and learn about your services? How easy is it for …
Finally admitting that you probably need hearing aids is about as much fun as replacing a roof or transmission for most people. Hearing aids are seemingly expensive items that people don’t want but have to have. We are in the business of hearing – not just hearing speech, but hearing life. Since music is such …
Do more than just get by. In 2011, we added a highly skilled business management / operations member to our team. He has implemented many strategic changes that have increased our revenue substantially and made us far more profitable. As a result, we were confident enough to open a 4th location in a neighboring county …
As a busy, multi-location hearing care practice, we rely heavily on our administrative support staff. The “staff” in our billing department consists of one person… …who works a mere 3 days per week. How are we able to get by with so few hours for such important tasks? It’s all because of the modern tools …
Unitron Flex Trial A new patient has an appointment in your clinic. They have never used hearing devices before, and you’re going through your pre-evaluation interview before you are going to take them into the booth. You may be able to find out a lot during this conversation, but it often won’t be enough to …
Let me paint you a familiar picture. A new patient has an appointment, and you’re going through your pre-evaluation interview and diagnostics. You can find out a lot, but often not enough to be sure you’ll recommend the best solution for them. No matter how skilled and experienced you are, you’ve only known this person …
Can you fit custom molds the same day? We can. The new generation of consumer will likely demand the opportunity to experience hearing aids prior to making a purchasing decision. We all know the best way to do this is in their own environment – at home watching TV, at church, or talking on the …
“The best way to find out if you can trust someone is to trust them.” -Ernest Hemingway We all want our patients to trust our expertise and integrity. But what about our trust in them? When we allow our patients to leave the office wearing Unitron Flex:trial devices, they often exclaim, “I can just use …
What is the most important asset of your business? Most practice owners would probably say their own skills and training, their friendly and competent staff, or their patient database. However, there is one asset that often gets overlooked. Your brand. Almost all practice owners would say they are passionate about providing the best possible patient …
Our marketing costs go down each year, while our number of new patients goes up. Here is a report from our Physician Liaison: I have been visiting one particular physician office for a number of years now. The referral coordinator, while not unfriendly, never really gave me the time of day. She would thank me …
