View Post

What are you going to do to grow in 2016?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

A patient of ours who has 5,300 employees once told me, “If you run your business today like you did yesterday, you won’t be around tomorrow.” Hopefully you grew at least as much as the hearing aid market did in 2015 – a little more than 4%. With more competitors who are increasingly sophisticated, aggressive, and well-capitalized, you won’t be …

View Post

How your practice might be like a brewery.

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

If you like to drink craft beers, you’ve probably heard of Ballast Point Brewing Company out of San Diego. They have decided to price their delicious, artfully crafted product super premium at $15 for a 6-pack here in Northern California. At that rate, cases go for $60. On the other hand, depending on where you shop, a case of Rolling …

View Post

Do well by doing good

In Community Marketing, Practice Branding by Leave a Comment

In our practice, we know that investing in our community is an investment in our business. We’ve talked about our Hospice program before, and hopefully this letter from a patient’s family member will inspire you to start a Hospice program of your own. Dear Mr. Diles, You recently visited my mother, Virginia R., and helped her with her hearing aids. …

View Post

Your practice’s most valuable asset is not what you think

In Practice Branding by Leave a Comment

What is the most important asset of your business? Most practice owners would probably say their own skills and training, their friendly and competent staff, or their patient database. However, there is one asset that often gets overlooked. Your brand. Almost all practice owners would say they are passionate about providing the best possible patient experience in their office. But …