Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But …
While we are focusing the bulk of our marketing budget on digital vehicles moving forward, there are some traditional marketing activities that still work. We have developed a consumer seminar presentation that educates attendees on hearing loss and the connection with the brain and overall health. This presentation delivers that message in a way that …
On Saturday, November 12, 2016, Bill Diles was presented with the Leo Doerfler award at the ADA Audacity convention in San Diego, CA. The Leo Doerfler Award is given to recognize an audiologist who has demonstrated outstanding clinical services in the community throughout his/her career. You can read more about the award, its history, and …
I don’t know about you, but when I go to Whole Foods, the parking lot is packed – I often have to wait a few minutes or circle to try to find a spot. And when I go to Costco, it’s really busy too – I almost always have to park way at the back …
Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect …
Today’s Pivotal Moments is longer than most, but I think it is a very important message in today’s market, which seems to be filled with so much uncertainty. Too often I see fear-based messages from industry leaders proclaiming the demise of private practice. The fact is, we are entering the golden age of our industry, …
A patient’s trust in their hearing healthcare provider is essential for the delivery of high quality care. We are in the business of improving the lives of our patients, but these folks are often wary of professionals who dispense hearing aids and are generally not thrilled about spending a significant amount of money on something …
When you advertise in the newspaper, send a direct mail piece, or feature a message on your website, are you promoting a product or a process? We were guilty for decades of advertising manufacturer brands, models, features, and benefits. This is an easy trap to fall into – the advancing technology is exciting and we …
This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in …
Last week Audiology Online featured a press release about Pivot Hearing. Read the full press release here. Interested in learning more about the Pivot Hearing team and how we can help you build a sustainable private practice? Contact us and we can have a conversation. Save
