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We had 81 RSVPs for our consumer seminar last week.

In Community Marketing, Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

While we are focusing the bulk of our marketing budget on digital vehicles moving forward, there are some traditional marketing activities that still work. We have developed a consumer seminar presentation that educates attendees on hearing loss and the connection with the brain and overall health. This presentation delivers that message in a way that both drives many to book …

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Bill Diles, M.A., Audiologist receives ADA’s Leo Doerfler award

In Community Marketing, Practice Branding by ChelseaLeave a Comment

On Saturday, November 12, 2016, Bill Diles was presented with the Leo Doerfler award at the ADA Audacity convention in San Diego, CA. The Leo Doerfler Award is given to recognize an audiologist who has demonstrated outstanding clinical services in the community throughout his/her career. You can read more about the award, its history, and its namesake here. Bill was …

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Costco is already Costco and Whole Foods doesn’t sell hearing aids.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

I don’t know about you, but when I go to Whole Foods, the parking lot is packed – I often have to wait a few minutes or circle to try to find a spot. And when I go to Costco, it’s really busy too – I almost always have to park way at the back and walk a few minutes …

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Our target customers are Baby Boomers. But why do they seem like Millennials?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by Leave a Comment

Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect is changing Baby Boomers as …

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No need to fear, follow the 20/20/60 rule.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

Today’s Pivotal Moments is longer than most, but I think it is a very important message in today’s market, which seems to be filled with so much uncertainty. Too often I see fear-based messages from industry leaders proclaiming the demise of private practice. The fact is, we are entering the golden age of our industry, and there has never been …

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Change the dynamic in your relationships with new patients

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

A patient’s trust in their hearing healthcare provider is essential for the delivery of high quality care. We are in the business of improving the lives of our patients, but these folks are often wary of professionals who dispense hearing aids and are generally not thrilled about spending a significant amount of money on something they wish they didn’t need. …

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What this motel has to do with your practice.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in the hearing aid business down …

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Thinking outside of the box that is your office

In Community Marketing, Practice Branding by ChelseaLeave a Comment

Some of the best things we do for our patients and community happen OUTSIDE the walls of our offices. We’ve shared some of these before, but a few examples are installing hearing loops, our Hospice program, our robust physician referral marketing program, and most recently, a Bluegrass concert. Over the years, we have become friends with a few members of …