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Do you have an easy way to check on the health of your business?

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

We’ve found that there are 3 key metrics that you should look at weekly to give you a quick and clear picture of how you’re doing. 1. Sales: Revenue & Units MTD, YTD, and YOY are backwards-looking top line indicators. 2. New Patient Intakes: This is probably the key metric that speaks to the ongoing viability of your practice. 3. …

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Sycle Partnership with Pivot Hearing

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Our mission at Pivot Hearing is to help hearing care clinic owners build sustainable private practices, so it will be no surprise that our partnership with Sycle is among our most important. As audiologists running a successful and growing private practice, we rely on Sycle all day every day to run, understand, and manage our business. As peer-based practice development …

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A great alternative to domes.

In Operational Best Practices by ChelseaLeave a Comment

There are so many times in our practice when we need a custom mold, and we need it now. Whether it’s controlling feedback, ease of insertion, same-day fittings, loaners, or just general amazing service – the need for instant custom molds is clear. We’ve found yet another reason to consider making instant molds in your practice. One study showed that …

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Costco is already Costco and Whole Foods doesn’t sell hearing aids.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

I don’t know about you, but when I go to Whole Foods, the parking lot is packed – I often have to wait a few minutes or circle to try to find a spot. And when I go to Costco, it’s really busy too – I almost always have to park way at the back and walk a few minutes …

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Our target customers are Baby Boomers. But why do they seem like Millennials?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by Leave a Comment

Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect is changing Baby Boomers as …

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No need to fear, follow the 20/20/60 rule.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

Today’s Pivotal Moments is longer than most, but I think it is a very important message in today’s market, which seems to be filled with so much uncertainty. Too often I see fear-based messages from industry leaders proclaiming the demise of private practice. The fact is, we are entering the golden age of our industry, and there has never been …

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Change the dynamic in your relationships with new patients

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

A patient’s trust in their hearing healthcare provider is essential for the delivery of high quality care. We are in the business of improving the lives of our patients, but these folks are often wary of professionals who dispense hearing aids and are generally not thrilled about spending a significant amount of money on something they wish they didn’t need. …

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Music to their ears (part 2/2)

In Operational Best Practices by Leave a Comment

Did you miss part 1 last week? You can catch it here and get our Spotify playlist that we use in our offices. During a recent fitting, one of our audiologists asked his patient, “What kind of music do you like?” The patient responded with enthusiasm that he loved Pavarotti. When the hearing aids were on and Pavarotti was cued …

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How much should a bookkeeper work?

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Our bookkeeper works 3 days a week supporting a 4-location practice. When we open our 5th location next month, she’ll still work only 3 days a week. We’re able to efficiently run the practice with minimal human and financial resources dedicated to bookkeeping because of the cloud-based technology we’ve adopted. This includes Sycle Practice Management and its integrations with QuickBooks, …