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Are you getting paid (correctly)?

In Finance & Accounting, Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Like it or not, insurance has become a larger and larger part of our businesses.   Navigating insurance billing regulations and procedures can be intimidating and overwhelming for practice owners and their staff. Hiring a local billing person or company to handle insurance for you can be appealing, but rarely do these organizations have the …

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What can your hearing aid practice learn from Apple?

In Clinical Support, Community Marketing, Digital & Traditional Marketing, Finance & Accounting, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But …

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New database letter featuring rechargeable products = a hit.

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Traditional marketing is tougher than ever, but occasionally, something works, and we like to share it with our colleagues across the country. The new Tempus line by Unitron is faster, more accurate, and designed to be the best performing device in conversations, especially challenging listening environments like noise and crowds. It’s available in the world’s …

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A great alternative to domes.

In Operational Best Practices by ChelseaLeave a Comment

There are so many times in our practice when we need a custom mold, and we need it now. Whether it’s controlling feedback, ease of insertion, same-day fittings, loaners, or just general amazing service – the need for instant custom molds is clear. We’ve found yet another reason to consider making instant molds in your …

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Costco is already Costco and Whole Foods doesn’t sell hearing aids.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

I don’t know about you, but when I go to Whole Foods, the parking lot is packed – I often have to wait a few minutes or circle to try to find a spot. And when I go to Costco, it’s really busy too – I almost always have to park way at the back …

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Our target customers are Baby Boomers. But why do they seem like Millennials?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by Leave a Comment

Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect …