Today’s Pivotal Moments is longer than most, but I think it is a very important message in today’s market, which seems to be filled with so much uncertainty. Too often I see fear-based messages from industry leaders proclaiming the demise of private practice. The fact is, we are entering the golden age of our industry, …
A patient’s trust in their hearing healthcare provider is essential for the delivery of high quality care. We are in the business of improving the lives of our patients, but these folks are often wary of professionals who dispense hearing aids and are generally not thrilled about spending a significant amount of money on something …
When you advertise in the newspaper, send a direct mail piece, or feature a message on your website, are you promoting a product or a process? We were guilty for decades of advertising manufacturer brands, models, features, and benefits. This is an easy trap to fall into – the advancing technology is exciting and we …
Did you miss part 1 last week? You can catch it here and get our Spotify playlist that we use in our offices. During a recent fitting, one of our audiologists asked his patient, “What kind of music do you like?” The patient responded with enthusiasm that he loved Pavarotti. When the hearing aids were …
Our bookkeeper works 3 days a week supporting a 4-location practice. When we open our 5th location next month, she’ll still work only 3 days a week. We’re able to efficiently run the practice with minimal human and financial resources dedicated to bookkeeping because of the cloud-based technology we’ve adopted. This includes Sycle Practice Management …
This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in …
We’ve talked before about how we use music in our patient fitting appointments. Did you know that 90% of the music we choose to listen to we’ve listened to before?* Some things are best when experienced for the first time (like movies for most people), but music is one of those things that the human …
A patient of ours who has 5,300 employees once told me, “If you run your business today like you did yesterday, you won’t be around tomorrow.” Hopefully you grew at least as much as the hearing aid market did in 2015 – a little more than 4%. With more competitors who are increasingly sophisticated, aggressive, …
If you like to drink craft beers, you’ve probably heard of Ballast Point Brewing Company out of San Diego. They have decided to price their delicious, artfully crafted product super premium at $15 for a 6-pack here in Northern California. At that rate, cases go for $60. On the other hand, depending on where you …
Last week Audiology Online interviewed me about how we use Unitron Flex and LogItAll in our practice. Read the full interview and get one of our high-performing “hearing aid test drive” newspaper ads by checking out the article here. Interested in driving more new patients through your door, eliminating “tested not sold” as a patient …
