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What this motel has to do with your practice.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in the hearing aid business down …

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What are you going to do to grow in 2016?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

A patient of ours who has 5,300 employees once told me, “If you run your business today like you did yesterday, you won’t be around tomorrow.” Hopefully you grew at least as much as the hearing aid market did in 2015 – a little more than 4%. With more competitors who are increasingly sophisticated, aggressive, and well-capitalized, you won’t be …

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How your practice might be like a brewery.

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

If you like to drink craft beers, you’ve probably heard of Ballast Point Brewing Company out of San Diego. They have decided to price their delicious, artfully crafted product super premium at $15 for a 6-pack here in Northern California. At that rate, cases go for $60. On the other hand, depending on where you shop, a case of Rolling …

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Audiology Online Interview with Bill Diles, M.A.

In Digital & Traditional Marketing, Operational Best Practices by ChelseaLeave a Comment

Last week Audiology Online interviewed me about how we use Unitron Flex and LogItAll in our practice. Read the full interview and get one of our high-performing “hearing aid test drive” newspaper ads by checking out the article here. Interested in driving more new patients through your door, eliminating “tested not sold” as a patient category, and improving your bottom …

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A better work flow for busy clinics

In Operational Best Practices by ChelseaLeave a Comment

Do you work in a clinic where you’re always pressed for time? Do you see patients back to back to back from the moment you arrive to when you walk out the door? Many hearing care professionals that we talk to describe their days like this. There’s a way to dramatically improve your work flow, increase the number of people …

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Music to their ears (part 1/2)

In Operational Best Practices by Leave a Comment

Finally admitting that you probably need hearing aids is about as much fun as replacing a roof or transmission for most people. Hearing aids are seemingly expensive items that people don’t want but have to have. We are in the business of hearing – not just hearing speech, but hearing life. Since music is such a pleasurable and important part …

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With a little help from your friends.

In Operational Best Practices by Leave a Comment

Do more than just get by. In 2011, we added a highly skilled business management / operations member to our team. He has implemented many strategic changes that have increased our revenue substantially and made us far more profitable. As a result, we were confident enough to open a 4th location in a neighboring county recently. Our success in our …