We are huge proponents of hearing loops and have seen our community and practice benefit from this amazing tool for years. We believe so much in this simple yet powerful technology. Not only is it simple, but it works WITH hearing aids, not INSTEAD of them. We offer a free loop and in-home installation to …
We live and work in an era when not only is the customer always right, but they also have a powerful voice. As business owners, we need to have good online reviews since consumers depend on these reviews to help them choose where to spend their time and money. Yelp is the largest online review …
This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in …
A patient of ours who has 5,300 employees once told me, “If you run your business today like you did yesterday, you won’t be around tomorrow.” Hopefully you grew at least as much as the hearing aid market did in 2015 – a little more than 4%. With more competitors who are increasingly sophisticated, aggressive, …
If you like to drink craft beers, you’ve probably heard of Ballast Point Brewing Company out of San Diego. They have decided to price their delicious, artfully crafted product super premium at $15 for a 6-pack here in Northern California. At that rate, cases go for $60. On the other hand, depending on where you …
Last week Audiology Online interviewed me about how we use Unitron Flex and LogItAll in our practice. Read the full interview and get one of our high-performing “hearing aid test drive” newspaper ads by checking out the article here. Interested in driving more new patients through your door, eliminating “tested not sold” as a patient …
There is nothing better than providing excellent service for a patient and having them appreciate it and tell their friends. So what can you do to help increase these patient referrals? Ask your patients to write an online review. There are many different places on the web for your customers to do this, including Yelp, …
I’m sure you’ve thought about how friendly your front office person is when he answers the phone, or your fitter’s rapport with her patients. But have you thought about friendliness in terms of your website? How convenient is it for potential patients to find you and learn about your services? How easy is it for …
In a time when newspaper ad response is dwindling, ours are working. The phrase that we have been using in our print ads – “Hearing Aid Test Drive” – really seems to resonate with people. Everyone knows what a test drive is. Everyone likes that they are in the “driver’s seat.” The main point and …
