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What can your hearing aid practice learn from Apple?

In Clinical Support, Community Marketing, Digital & Traditional Marketing, Finance & Accounting, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But …

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We had 81 RSVPs for our consumer seminar last week.

In Community Marketing, Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

While we are focusing the bulk of our marketing budget on digital vehicles moving forward, there are some traditional marketing activities that still work. We have developed a consumer seminar presentation that educates attendees on hearing loss and the connection with the brain and overall health. This presentation delivers that message in a way that …

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New database letter featuring rechargeable products = a hit.

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Traditional marketing is tougher than ever, but occasionally, something works, and we like to share it with our colleagues across the country. The new Tempus line by Unitron is faster, more accurate, and designed to be the best performing device in conversations, especially challenging listening environments like noise and crowds. It’s available in the world’s …

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A great alternative to domes.

In Operational Best Practices by ChelseaLeave a Comment

There are so many times in our practice when we need a custom mold, and we need it now. Whether it’s controlling feedback, ease of insertion, same-day fittings, loaners, or just general amazing service – the need for instant custom molds is clear. We’ve found yet another reason to consider making instant molds in your …

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Bill Diles, M.A., Audiologist receives ADA’s Leo Doerfler award

In Community Marketing, Practice Branding by ChelseaLeave a Comment

On Saturday, November 12, 2016, Bill Diles was presented with the Leo Doerfler award at the ADA Audacity convention in San Diego, CA. The Leo Doerfler Award is given to recognize an audiologist who has demonstrated outstanding clinical services in the community throughout his/her career. You can read more about the award, its history, and …

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Costco is already Costco and Whole Foods doesn’t sell hearing aids.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

I don’t know about you, but when I go to Whole Foods, the parking lot is packed – I often have to wait a few minutes or circle to try to find a spot. And when I go to Costco, it’s really busy too – I almost always have to park way at the back …

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Our target customers are Baby Boomers. But why do they seem like Millennials?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by Leave a Comment

Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect …