You know by now that we’ve long advocated our Test Drive process as THE way to approach patients in your clinic. We’ve touted both the business and patient benefits of this strategy, and we’ve seen it do wonders in our own practice, as well as those of many of our colleagues across the country. But …
In the past year or two, have you ever been concerned about OTC, Big Box threats, and/or 3rd parties? If you’re a typical audiologist or hearing aid dispenser, then I’m sure you answered yes. I read an article a couple weeks ago that I think is a must-read for any private practice owner. In a nutshell, this article …
When you drive along your local highway, you’re probably used to seeing plenty of roadside billboards. These can be a really impactful way to drive awareness, brand recognition, and action, depending on the company, the product, and the message. But what if there was a big tarp covering the billboard so that you couldn’t see …
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But …
While we are focusing the bulk of our marketing budget on digital vehicles moving forward, there are some traditional marketing activities that still work. We have developed a consumer seminar presentation that educates attendees on hearing loss and the connection with the brain and overall health. This presentation delivers that message in a way that …
Traditional marketing is tougher than ever, but occasionally, something works, and we like to share it with our colleagues across the country. The new Tempus line by Unitron is faster, more accurate, and designed to be the best performing device in conversations, especially challenging listening environments like noise and crowds. It’s available in the world’s …
We’ve found that there are 3 key metrics that you should look at weekly to give you a quick and clear picture of how you’re doing. 1. Sales: Revenue & Units MTD, YTD, and YOY are backwards-looking top line indicators. 2. New Patient Intakes: This is probably the key metric that speaks to the ongoing …
Our mission at Pivot Hearing is to help hearing care clinic owners build sustainable private practices, so it will be no surprise that our partnership with Sycle is among our most important. As audiologists running a successful and growing private practice, we rely on Sycle all day every day to run, understand, and manage our …
There are so many times in our practice when we need a custom mold, and we need it now. Whether it’s controlling feedback, ease of insertion, same-day fittings, loaners, or just general amazing service – the need for instant custom molds is clear. We’ve found yet another reason to consider making instant molds in your …
On Saturday, November 12, 2016, Bill Diles was presented with the Leo Doerfler award at the ADA Audacity convention in San Diego, CA. The Leo Doerfler Award is given to recognize an audiologist who has demonstrated outstanding clinical services in the community throughout his/her career. You can read more about the award, its history, and …
