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Bill Diles, M.A., Audiologist receives ADA’s Leo Doerfler award

In Community Marketing, Practice Branding by ChelseaLeave a Comment

On Saturday, November 12, 2016, Bill Diles was presented with the Leo Doerfler award at the ADA Audacity convention in San Diego, CA. The Leo Doerfler Award is given to recognize an audiologist who has demonstrated outstanding clinical services in the community throughout his/her career. You can read more about the award, its history, and its namesake here. Bill was …

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Costco is already Costco and Whole Foods doesn’t sell hearing aids.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

I don’t know about you, but when I go to Whole Foods, the parking lot is packed – I often have to wait a few minutes or circle to try to find a spot. And when I go to Costco, it’s really busy too – I almost always have to park way at the back and walk a few minutes …

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Our target customers are Baby Boomers. But why do they seem like Millennials?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by Leave a Comment

Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect is changing Baby Boomers as …

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No need to fear, follow the 20/20/60 rule.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

Today’s Pivotal Moments is longer than most, but I think it is a very important message in today’s market, which seems to be filled with so much uncertainty. Too often I see fear-based messages from industry leaders proclaiming the demise of private practice. The fact is, we are entering the golden age of our industry, and there has never been …

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Change the dynamic in your relationships with new patients

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

A patient’s trust in their hearing healthcare provider is essential for the delivery of high quality care. We are in the business of improving the lives of our patients, but these folks are often wary of professionals who dispense hearing aids and are generally not thrilled about spending a significant amount of money on something they wish they didn’t need. …

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Music to their ears (part 2/2)

In Operational Best Practices by Leave a Comment

Did you miss part 1 last week? You can catch it here and get our Spotify playlist that we use in our offices. During a recent fitting, one of our audiologists asked his patient, “What kind of music do you like?” The patient responded with enthusiasm that he loved Pavarotti. When the hearing aids were on and Pavarotti was cued …