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Academic research proves benefits of Hearing Aid Test Drive Process

In Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

You know by now that we’ve long advocated our Test Drive process as THE way to approach patients in your clinic. We’ve touted both the business and patient benefits of this strategy, and we’ve seen it do wonders in our own practice, as well as those of many of our colleagues across the country. But if you’ve had your doubts, …

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“Be less resistant and more ready.”

In Operational Best Practices, Practice Branding, Unique Sales Process by ChelseaLeave a Comment

In the past year or two, have you ever been concerned about OTC, Big Box threats, and/or 3rd parties? If you’re a typical audiologist or hearing aid dispenser, then I’m sure you answered yes. I read an article a couple weeks ago that I think is a must-read for any private practice owner. In a nutshell, this article discusses the digital momentum’s change …

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How your website is like a billboard on the highway

In Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

When you drive along your local highway, you’re probably used to seeing plenty of roadside billboards. These can be a really impactful way to drive awareness, brand recognition, and action, depending on the company, the product, and the message. But what if there was a big tarp covering the billboard so that you couldn’t see it? That’s kind of what …

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What can your hearing aid practice learn from Apple?

In Clinical Support, Community Marketing, Digital & Traditional Marketing, Finance & Accounting, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But what about hearing aid professionals? …

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We had 81 RSVPs for our consumer seminar last week.

In Community Marketing, Digital & Traditional Marketing, Practice Branding by ChelseaLeave a Comment

While we are focusing the bulk of our marketing budget on digital vehicles moving forward, there are some traditional marketing activities that still work. We have developed a consumer seminar presentation that educates attendees on hearing loss and the connection with the brain and overall health. This presentation delivers that message in a way that both drives many to book …

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New database letter featuring rechargeable products = a hit.

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Traditional marketing is tougher than ever, but occasionally, something works, and we like to share it with our colleagues across the country. The new Tempus line by Unitron is faster, more accurate, and designed to be the best performing device in conversations, especially challenging listening environments like noise and crowds. It’s available in the world’s smallest design and offers rechargeability. …

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Do you have an easy way to check on the health of your business?

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

We’ve found that there are 3 key metrics that you should look at weekly to give you a quick and clear picture of how you’re doing. 1. Sales: Revenue & Units MTD, YTD, and YOY are backwards-looking top line indicators. 2. New Patient Intakes: This is probably the key metric that speaks to the ongoing viability of your practice. 3. …

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Sycle Partnership with Pivot Hearing

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Our mission at Pivot Hearing is to help hearing care clinic owners build sustainable private practices, so it will be no surprise that our partnership with Sycle is among our most important. As audiologists running a successful and growing private practice, we rely on Sycle all day every day to run, understand, and manage our business. As peer-based practice development …

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A great alternative to domes.

In Operational Best Practices by ChelseaLeave a Comment

There are so many times in our practice when we need a custom mold, and we need it now. Whether it’s controlling feedback, ease of insertion, same-day fittings, loaners, or just general amazing service – the need for instant custom molds is clear. We’ve found yet another reason to consider making instant molds in your practice. One study showed that …