“The best way to find out if you can trust someone is to trust them.” -Ernest Hemingway We all want our patients to trust our expertise and integrity. But what about our trust in them? When we allow our patients to leave the office wearing Unitron Flex:trial devices, they often exclaim, “I can just use these? I don’t have to …
What is the most important asset of your business? Most practice owners would probably say their own skills and training, their friendly and competent staff, or their patient database. However, there is one asset that often gets overlooked. Your brand. Almost all practice owners would say they are passionate about providing the best possible patient experience in their office. But …
Our marketing costs go down each year, while our number of new patients goes up. Here is a report from our Physician Liaison: I have been visiting one particular physician office for a number of years now. The referral coordinator, while not unfriendly, never really gave me the time of day. She would thank me for the handouts and gift …
In a time when newspaper ad response is dwindling, ours are working. The phrase that we have been using in our print ads – “Hearing Aid Test Drive” – really seems to resonate with people. Everyone knows what a test drive is. Everyone likes that they are in the “driver’s seat.” The main point and continuing constant is not the …
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