Let me paint you a familiar picture. A new patient has an appointment, and you’re going through your pre-evaluation interview and diagnostics. You can find out a lot, but often not enough to be sure you’ll recommend the best solution for them. No matter how skilled and experienced you are, you’ve only known this person …
Can you fit custom molds the same day? We can. The new generation of consumer will likely demand the opportunity to experience hearing aids prior to making a purchasing decision. We all know the best way to do this is in their own environment – at home watching TV, at church, or talking on the …
“The best way to find out if you can trust someone is to trust them.” -Ernest Hemingway We all want our patients to trust our expertise and integrity. But what about our trust in them? When we allow our patients to leave the office wearing Unitron Flex:trial devices, they often exclaim, “I can just use …
What is the most important asset of your business? Most practice owners would probably say their own skills and training, their friendly and competent staff, or their patient database. However, there is one asset that often gets overlooked. Your brand. Almost all practice owners would say they are passionate about providing the best possible patient …
Our marketing costs go down each year, while our number of new patients goes up. Here is a report from our Physician Liaison: I have been visiting one particular physician office for a number of years now. The referral coordinator, while not unfriendly, never really gave me the time of day. She would thank me …
In a time when newspaper ad response is dwindling, ours are working. The phrase that we have been using in our print ads – “Hearing Aid Test Drive” – really seems to resonate with people. Everyone knows what a test drive is. Everyone likes that they are in the “driver’s seat.” The main point and …
