I don’t know about you, but when I go to Whole Foods, the parking lot is packed – I often have to wait a few minutes or circle to try to find a spot. And when I go to Costco, it’s really busy too – I almost always have to park way at the back …
Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect …
Those of you who know me are probably aware of my passion for providing hearing care at the end of life, specifically by partnering with Hospice. About 5 years ago, we developed a Hospice program here in Sonoma County wherein we offer donated hearing aids and our services to people who need them during their …
Today’s Pivotal Moments is longer than most, but I think it is a very important message in today’s market, which seems to be filled with so much uncertainty. Too often I see fear-based messages from industry leaders proclaiming the demise of private practice. The fact is, we are entering the golden age of our industry, …
A patient’s trust in their hearing healthcare provider is essential for the delivery of high quality care. We are in the business of improving the lives of our patients, but these folks are often wary of professionals who dispense hearing aids and are generally not thrilled about spending a significant amount of money on something …
When you advertise in the newspaper, send a direct mail piece, or feature a message on your website, are you promoting a product or a process? We were guilty for decades of advertising manufacturer brands, models, features, and benefits. This is an easy trap to fall into – the advancing technology is exciting and we …
Did you miss part 1 last week? You can catch it here and get our Spotify playlist that we use in our offices. During a recent fitting, one of our audiologists asked his patient, “What kind of music do you like?” The patient responded with enthusiasm that he loved Pavarotti. When the hearing aids were …
We are huge proponents of hearing loops and have seen our community and practice benefit from this amazing tool for years. We believe so much in this simple yet powerful technology. Not only is it simple, but it works WITH hearing aids, not INSTEAD of them. We offer a free loop and in-home installation to …
We live and work in an era when not only is the customer always right, but they also have a powerful voice. As business owners, we need to have good online reviews since consumers depend on these reviews to help them choose where to spend their time and money. Yelp is the largest online review …
Our bookkeeper works 3 days a week supporting a 4-location practice. When we open our 5th location next month, she’ll still work only 3 days a week. We’re able to efficiently run the practice with minimal human and financial resources dedicated to bookkeeping because of the cloud-based technology we’ve adopted. This includes Sycle Practice Management …
