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No need to fear, follow the 20/20/60 rule.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

Today’s Pivotal Moments is longer than most, but I think it is a very important message in today’s market, which seems to be filled with so much uncertainty. Too often I see fear-based messages from industry leaders proclaiming the demise of private practice. The fact is, we are entering the golden age of our industry, and there has never been …

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Change the dynamic in your relationships with new patients

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

A patient’s trust in their hearing healthcare provider is essential for the delivery of high quality care. We are in the business of improving the lives of our patients, but these folks are often wary of professionals who dispense hearing aids and are generally not thrilled about spending a significant amount of money on something they wish they didn’t need. …

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Music to their ears (part 2/2)

In Operational Best Practices by Leave a Comment

Did you miss part 1 last week? You can catch it here and get our Spotify playlist that we use in our offices. During a recent fitting, one of our audiologists asked his patient, “What kind of music do you like?” The patient responded with enthusiasm that he loved Pavarotti. When the hearing aids were on and Pavarotti was cued …

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How much should a bookkeeper work?

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Our bookkeeper works 3 days a week supporting a 4-location practice. When we open our 5th location next month, she’ll still work only 3 days a week. We’re able to efficiently run the practice with minimal human and financial resources dedicated to bookkeeping because of the cloud-based technology we’ve adopted. This includes Sycle Practice Management and its integrations with QuickBooks, …

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What this motel has to do with your practice.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in the hearing aid business down …