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How much should a bookkeeper work?

In Operational Best Practices, Practice Management Software by ChelseaLeave a Comment

Our bookkeeper works 3 days a week supporting a 4-location practice. When we open our 5th location next month, she’ll still work only 3 days a week. We’re able to efficiently run the practice with minimal human and financial resources dedicated to bookkeeping because of the cloud-based technology we’ve adopted. This includes Sycle Practice Management and its integrations with QuickBooks, …

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What this motel has to do with your practice.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in the hearing aid business down …

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Thinking outside of the box that is your office

In Community Marketing, Practice Branding by ChelseaLeave a Comment

Some of the best things we do for our patients and community happen OUTSIDE the walls of our offices. We’ve shared some of these before, but a few examples are installing hearing loops, our Hospice program, our robust physician referral marketing program, and most recently, a Bluegrass concert. Over the years, we have become friends with a few members of …

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What are you going to do to grow in 2016?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

A patient of ours who has 5,300 employees once told me, “If you run your business today like you did yesterday, you won’t be around tomorrow.” Hopefully you grew at least as much as the hearing aid market did in 2015 – a little more than 4%. With more competitors who are increasingly sophisticated, aggressive, and well-capitalized, you won’t be …

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How your practice might be like a brewery.

In Digital & Traditional Marketing, Operational Best Practices, Practice Branding by ChelseaLeave a Comment

If you like to drink craft beers, you’ve probably heard of Ballast Point Brewing Company out of San Diego. They have decided to price their delicious, artfully crafted product super premium at $15 for a 6-pack here in Northern California. At that rate, cases go for $60. On the other hand, depending on where you shop, a case of Rolling …

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Audiology Online Interview with Bill Diles, M.A.

In Digital & Traditional Marketing, Operational Best Practices by ChelseaLeave a Comment

Last week Audiology Online interviewed me about how we use Unitron Flex and LogItAll in our practice. Read the full interview and get one of our high-performing “hearing aid test drive” newspaper ads by checking out the article here. Interested in driving more new patients through your door, eliminating “tested not sold” as a patient category, and improving your bottom …