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New patient? New process.

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Let me paint you a familiar picture. A new patient has an appointment, and you’re going through your pre-evaluation interview and diagnostics. You can find out a lot, but often not enough to be sure you’ll recommend the best solution for them. No matter how skilled and experienced you are, you’ve only known this person for a few minutes, so …

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Your practice’s most valuable asset is not what you think

In Practice Branding by Leave a Comment

What is the most important asset of your business? Most practice owners would probably say their own skills and training, their friendly and competent staff, or their patient database. However, there is one asset that often gets overlooked. Your brand. Almost all practice owners would say they are passionate about providing the best possible patient experience in their office. But …