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Pivot Hearing featured in The Hearing Journal’s Audiology Business Handbook

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Unique Sales Process by Chelsea

Pivot Hearing is proud to be featured in a number of articles in this month’s special edition of the Hearing Journal – the Audiology Business Handbook. Read about: Revenue-generating ideas for Audiology Practices Savings Opportunities Every Audiology Practice Owner Should Consider The Managed Care Manifesto: Compelling Alternative Strategies for your Private Practice To learn more …

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What can your hearing aid practice learn from Apple?

In Clinical Support, Community Marketing, Digital & Traditional Marketing, Finance & Accounting, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by Chelsea

Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” We couldn’t agree more. And for a company like Apple, that’s a reality – they hire the best and brightest, put them in an inspiring workplace, and great things come out of that. But …

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Our target customers are Baby Boomers. But why do they seem like Millennials?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by

Those of us who have been in practice for 20+ years have been long awaiting the promised Baby Boomers, who, as they turned 65, 70, and 75, would be flooding into our offices for hearing aids. In many ways, we are entering the golden age of our industry. Interestingly, a phenomenon called The Millennial Effect …

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No need to fear, follow the 20/20/60 rule.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by Chelsea

Today’s Pivotal Moments is longer than most, but I think it is a very important message in today’s market, which seems to be filled with so much uncertainty. Too often I see fear-based messages from industry leaders proclaiming the demise of private practice. The fact is, we are entering the golden age of our industry, …

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What this motel has to do with your practice.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by Chelsea

This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in …

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What are you going to do to grow in 2016?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by Chelsea

A patient of ours who has 5,300 employees once told me, “If you run your business today like you did yesterday, you won’t be around tomorrow.” Hopefully you grew at least as much as the hearing aid market did in 2015 – a little more than 4%. With more competitors who are increasingly sophisticated, aggressive, …

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See more patients and still leave at 5PM

In Physician Referral Marketing by Chelsea

For the last few weeks, we have been talking about how important it is to build and nurture relationships with the physicians in your community. Once your program is up and running, you’re going to have the first-class problem of having more patients on your schedule than you’ve ever had before.   It’s important to …

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The art of delegating

In Community Marketing, Physician Referral Marketing by

You know you should be building relationships with doctors in your community. But you get in at 8:00AM to finish your marketing plan, you see patients from 9:00AM-5:00PM, you rarely get out for lunch, and you have a family that expects you home at a reasonable time in the evening. So how are you supposed …