Some of the best things we do for our patients and community happen OUTSIDE the walls of our offices. We’ve shared some of these before, but a few examples are installing hearing loops, our Hospice program, our robust physician referral marketing program, and most recently, a Bluegrass concert. Over the years, we have become friends …
Those of you who know me personally know I’m a huge proponent of looping, to say the least. I’ve worked tirelessly to try to bring this simple yet elegant technology back to the forefront of how we treat hearing loss, in both macro- and micro-ways. I have partnered with David Myers and others on the …
A patient of ours who has 5,300 employees once told me, “If you run your business today like you did yesterday, you won’t be around tomorrow.” Hopefully you grew at least as much as the hearing aid market did in 2015 – a little more than 4%. With more competitors who are increasingly sophisticated, aggressive, …
If you like to drink craft beers, you’ve probably heard of Ballast Point Brewing Company out of San Diego. They have decided to price their delicious, artfully crafted product super premium at $15 for a 6-pack here in Northern California. At that rate, cases go for $60. On the other hand, depending on where you …
In our practice, we know that investing in our community is an investment in our business. We’ve talked about our Hospice program before, and hopefully this letter from a patient’s family member will inspire you to start a Hospice program of your own. Dear Mr. Diles, You recently visited my mother, Virginia R., and helped …
What is the most important asset of your business? Most practice owners would probably say their own skills and training, their friendly and competent staff, or their patient database. However, there is one asset that often gets overlooked. Your brand. Almost all practice owners would say they are passionate about providing the best possible patient …
