Patient FlowPivot Hearing delivers increased patient flow through marketing plan development, execution, and digital transformation.

New patient intakes is one of the leading indicators of the health of a hearing care practice. In order to have a viable practice now and in the increasingly competitive future, it is critical to have a deep set of intake sources that are cost effective and sustainable. In an era when traditional marketing doesn’t work like it used to and a noisy and cluttered marketplace for consumers, it is critical that you establish and communicate your practice value proposition at the right time in the right place to the right target audience, and Pivot Hearing can help you do that.
We believe independent private practices can be poised to capitalize on the golden age of our business, with 10,000 baby boomers turning 65 every single day. Capture your fair share of that market and more with our guidance and execution.

Marketing Plan DevelopmentEstablishing a plan for how you will generate new patients and re-sell to existing patients is one of the cornerstones of a successful hearing care practice. With deep knowledge in budgeting, marketing channels, and creative development with proven results, Pivot Hearing will work with you to build a completely custom marketing plan for your practice using cloud-based tools that are well-suited to remote collaboration. This tool also allows ease of execution with built-in creative repository, due date reminders, specs, and the ability to log results for future planning and decision making.
Value: $250/month
Member Cost: Complimentary

Marketing Plan ExecutionOnce your marketing plan has been established, now it’s time to execute on it. It can be overwhelming and time consuming to engage with media, track creative due dates, and perform a deep analysis of results for future planning. Let Pivot Hearing’s marketing team handle all of that for you. Whether your marketing tactics include direct mail, database marketing, print advertising, office collateral, radio, TV, promotional items, or digital efforts – we’ve got you covered.
Value: $500/month
Member Cost: Complimentary

Consumer Seminar PackageIn an era when traditional marketing ROI is tending to decrease, Pivot Hearing has developed a powerful consumer seminar package that is proven to drive dozens of brand-new patients to your practice for an event that delivers a compelling message and may generate a 50% or better appointment rate.
Value: $500
Member Cost: Complimentary

Practice NewsletterPivot Hearing will design and develop a customized newsletter for your practice as often as each quarter. A newsletter is a great way to nurture your existing patients and prospects to establish your practice as the leading expert in the community for all things hearing health. Newsletter is available both in printed and electronic formats.
Value: $200/newsletter
Member Cost: Complimentary

Practice Brochure & Other CollateralPivot Hearing will design and develop a custom brochure for your practice, honing in on your unique value proposition and communicating it in a way that drives patients to choose your practice for their hearing care needs. Pivot Hearing can also create letterhead, business cards, clean & check cards, and any other collateral you might need.
Value: $200/piece
Member Cost: Complimentary

Proven Marketing Creative & CustomizationSelecting from Pivot Hearing’s library of developed creatives, any piece can be customized for your practice and your needs. Have an idea for a new ad or marketing piece? We can design and produce that for you as well. All design and production fees are waived, member pays for printing/media costs only.
Value: $100-250/piece
Member Cost: Complimentary

Physician Referral ProgramAn active network of referring physicians is one of the most profitable ways to generate new patients and build a sustainable source of revenue for the long-haul. Pivot Hearing delivers overall physician referral marketing program development training, assistance with identifying and hiring a physician liaison, detailed call planning and visit training for liaison, quarterly progress calls, as well as all the materials needed to support an active program.
Value: $250/month
Member Cost: Complimentary

Digital Services

Pivot Hearing offers everything you need to have a highly effective digital strategy in your market. With expertise in both the technical side as well as the hearing care industry, your digital presence will deliver the maximum patients to your practice.

Website Design: $2000

Mobile Responsive Design
(Optional) Access to your site
You own the design
6 pages of original content included

Premium Hosting: $100/month

Premium (fast) hosting
Monthly updates
Security updates
Includes Requested Changes (2 hours per month)

Landing Pages: $200-300/page

Killer landing pages
Increased conversion
Can use existing site

Review System: $55/Month per location

Get more reviews on Google, Facebook, and other major review sites with our easy-to-use review system. Reviews increase revenue by acting as social proof for prospective customers, and they also can increase your rankings!

Search Engine Optimization

SEO Introductory: $245/month

Directory Submissions
Review Generation System
Schema Data
Onsite Optimization
Free findhearing.com upgraded listing
Discounted Hearing Tracker Inner Circle premium listing

SEO Advanced: $495/month

2 Blog Posts Per Month
Content Pushed to Social Media
Directory Citations
Review Generation System
Schema Data
Onsite Optimization
Free findhearing.com upgraded listing
Discounted Hearing Tracker Inner Circle premium listing

SEO Elite: $695/month

3 Blog Posts Per Month
Content Pushed to Social Media
Directory Citations
Review Generation System
Schema Data
Onsite Optimization
Better Hearing Guide Listing
Free findhearing.com upgraded listing
Discounted Hearing Tracker Inner Circle premium listing

Digital Advertising

Bring new patients to your practice with well-executed digital advertising, also known as Search Engine Marketing or Pay per Click Advertising. Advertising through Google Adwords or on the Bing network allows you to get your practice in front of a very targeted group of consumers. Using the information and traffic from these search engines, you can specify both keywords used and the location of searcher. In addition to traditional PPC with Adwords, there are also creative ways to use retargeting (also called remarking) to attract people who have visited particular websites in the past.

Standard Package – Member Cost: $375/month

AdGroup categories (number of keywords for campaign): 1
Market competitiveness (competitive landscape within your local market): low
Localized keyword research
Ad creation
Reporting & call tracking
Landing pages: 1

($300 spend + $75 management fee)

Plus Package – Member Cost: $625/month

AdGroup categories (number of keywords for campaign): 2
Market competitiveness (competitive landscape within your local market): medium
Localized keyword research
Ad creation
Reporting & call tracking
Landing pages: 2
Heatmap analysis: monitor site usability and use date to make adjustments

($500 spend + $125 management fee)

Premium Package – Member Cost: $1250/month

AdGroup categories (number of keywords for campaign): 3-4
Market competitiveness (competitive landscape within your local market): high
Localized keyword research
Ad creation
Reporting & call tracking
Landing pages: 3
Heatmap analysis: monitor site usability and use date to make adjustments
Landing page A/B testing

($1000 spend + $250 management fee)

Social Media Advertising

Leverage social media platform advertising to drive a steady flow of new patients into your practice, or for a focused event or promotion. With expertise in Facebook, Instagram, and LinkedIn, we can help you make the most of your ad spend with effective targeting and proven creative.

Standard Package: $49/mo

Set-up:
Account setup with custom profile and cover images for Facebook and Twitter.

Article Shares:
Boost your online presence and social SEO with educational and current event articles, videos and infographics paired with topic hashtags. Includes greetings for major holidays: 1/week

Plus Package: $99/mo

Set-up:
Account setup with custom profile and cover images for Facebook and Twitter.

Article Shares:
Boost your online presence and social SEO with educational and current event articles, videos and infographics paired with topic hashtags. Includes greetings for major holidays: 1/week

Custom Posts:
Cultivate stronger relationships with your community and drive traffic to your website with custom written social media updates or content campaigns with custom hashtags and at-tags: 1/week

Premium Package: $149/mo

Set-up:
Account setup with custom profile and cover images for Facebook and Twitter.

Article Shares:
Boost your online presence and social SEO with educational and current event articles, videos and infographics paired with topic hashtags. Includes greetings for major holidays: 1/week

Custom Posts:
Cultivate stronger relationships with your community and drive traffic to your website with custom written social media updates or content campaigns with custom hashtags and at-tags: 1/week

Social Media Advertising: Ad budget + 25% management fee

Details:
Build your audience with targeted advertising and conversation driven content for events, branding/awareness and new patient outreach. Includes creative proposal and analytics.

Onboarding ImmersionWhen you commit to setting up all your accounts with Pivot Hearing, you will receive a complete onboarding package, which includes a Pivot Hearing Immersion for you and one guest (spouse or key business partner). The Immersion takes place in our practices in Sonoma County, CA and offers the chance for you to meet our team, establish goals for your practice, set up a specific plan to achieve those goals, and to see how a successful practice runs. Immersion includes airfare, 2 nights of hotel, and all dining/activities as well as training.

Learn More About Immersion

Individual Elite Practice ConsultingOnce a month, you will receive a scheduled call with the Pivot Hearing team. The initial call will be used to discuss practice background and situation as well as set goals for the near- and/or long-term along with tactics for achieving those goals. Subsequent calls will allow an opportunity to touch base on action items and projects as well as update goals and tactics based on changes in business situation.

Take 2 minutes to learn more about what Pivot Hearing can do for you.

 

 

We know private practice.

Request a Complimentary Practice Assessment