Proof Points
Pivot Hearing has worked with private practice owners like you all across the country. Take a look at what we’ve done for other practices, and imagine what we can do for you.
Slide 1
Case Study #1:
Kenwood Hearing Centers
Kenwood Hearing Centers
Situation
Kenwood Hearing Centers was a 3-location practice in the North Bay area of California. From 2007-2011, the practice revenue was declining, largely as a result of reliance on manufacturer technology launches and marketing to upgrade existing and attract new patients.
Pivot Hearing Solution
In 2011, the practice invented and implemented the Hearing Aid Test Drive™️ whole-practice approach. The practice has seen exponential growth, including 3 additional locations, massive increases in ASP, very healthy patient referral sources and trends, and better than ever profitability.
Slide 2
Case Study #2:
South Carolina Audiology Practice
South Carolina Audiology Practice
Situation
This audiology practice began working with Pivot Hearing in late 2017 before opening, with a focus on business planning, marketing planning, and other strategies such as pricing and positioning.
Pivot Hearing Solution
In early 2018, this audiology practice opened their doors and has seen incredible results with a single provider and front office staff. With a very low marketing spend for a new practice, they’ve focused on digital efforts, physician referral marketing, and other community marketing to get the word out. The future is very bright for this practice owner.
Slide 3
Case Study #3:
Blue Wave Hearing Center
Blue Wave Hearing Center
Situation
Blue Wave Hearing Center had Megan Bruce, Au.D. working for them as a 4th year extern during her doctoral program. Upon graduation, Megan accepted a full time position with the practice.
Pivot Hearing Solution
Pivot Hearing brought all of the practice providers, including Megan just prior to graduation, out for a Pivot Hearing Immersion, with a strong focus on the Hearing Aid Test Drive process for counseling and fitting patients. Megan took to the philosophy and protocol right away and uses it with every eligible patient she sees. It gave her confidence and credibility even as a relatively new clinician. Her early results are phenomenal, and she has so much potential in the years to come.
Slide 4
Case Study #4:
Oregon Hearing Aid Practice
Oregon Hearing Aid Practice
Situation
At the very end of 2018, this practice had been experiencing a continued downward trend in revenue – about 25% YOY.
Pivot Hearing Solution
In early 2019, the owner of the practice attended the Pivot Hearing Practice Development Workshop and decided to fully embrace the Hearing Aid Test Drive process as well as work closely with the team for guidance on marketing planning, help with hiring an additional provider, and staff training. In less than a year, this practice is now down only 4% over last year with a healthy plan for growing vs. 2018 revenue in 2020. Similar to what we see in many practices who implement the Hearing Aid Test Drive, this practice is experiencing a nice lift in ASP without any direct intent to do so – patients are self selecting into higher levels of technology through the process.
There are 3 key areas that private practice owners must be hyper-focused on to succeed in today’s increasingly challenging marketplace.
Increased Patient Flow
Pivot Hearing delivers increased patient flow through marketing plan development, execution, and digital transformation.
Establishing a plan for how you will generate new patients and re-sell to existing patients is one of the cornerstones of a successful hearing care practice. With deep knowledge in budgeting, marketing channels, and creative development with proven results, Pivot Hearing will work with you to build a completely custom marketing plan for your practice using cloud-based tools that are well-suited to remote collaboration. This tool also allows ease of execution with built-in creative repository, due date reminders, specs, and the ability to log results for future planning and decision making.
Once your marketing plan has been established, now it’s time to execute on it. It can be overwhelming and time consuming to engage with media, track creative due dates, and perform a deep analysis of results for future planning. Let Pivot Hearing’s marketing team handle all of that for you. Whether your marketing tactics include direct mail, database marketing, print advertising, office collateral, radio, TV, promotional items, or digital efforts - we’ve got you covered.
Pivot Hearing offers everything you need to have a highly effective digital strategy in your market. With expertise in both the technical side as well as the hearing care industry, your digital presence will deliver the maximum patients to your practice.
- Website Design
- Search Engine Optimization
- Review Generation
- Digital Ad Services (Search Engine Marketing campaigns)
- Social Media Services
- Social Media Advertising
In an era when traditional marketing ROI is tending to decrease, Pivot Hearing has developed a powerful consumer seminar package that is proven to drive dozens of brand-new patients to your practice for an event that delivers a compelling message and may generate a 50% or better appointment rate.
Pivot Hearing will design and develop a customized newsletter for your practice as often as each quarter. A newsletter is a great way to nurture your existing patients and prospects to establish your practice as the leading expert in the community for all things hearing health. Newsletter is available both in printed and electronic formats.
Pivot Hearing will design and develop a custom brochure for your practice, honing in on your unique value proposition and communicating it in a way that drives patients to choose your practice for their hearing care needs. Pivot Hearing can also create letterhead, business cards, clean & check cards, and any other collateral you might need.
Selecting from Pivot Hearing’s library of developed creatives, any piece can be customized for your practice and your needs. Have an idea for a new ad or marketing piece? We can design and produce that for you as well. All design and production fees are waived, member pays for printing/media costs only.
An active network of referring physicians is one of the most profitable ways to generate new patients and build a sustainable source of revenue for the long-haul. Pivot Hearing delivers overall physician referral marketing program development training, assistance with identifying and hiring a physician liaison, detailed call planning and visit training for liaison, quarterly progress calls, as well as all the materials needed to support an active program.
Whether you’re starting a practice from scratch or looking to improve your existing brand elements, Pivot Hearing can help with consultation, logo design, and materials development.
Lean Operations Design
Pivot Hearing helps you design lean operations to scale and dominate in a changing marketplace.
Controlling COGS is more important than ever given the downward price pressure we are facing in the marketplace. Pivot Hearing is able to offer very competitive pricing on hearing aids from all of the major manufacturers based on collective buying power with manufacturers. In almost all cases, we are able to beat existing pricing for the complete portfolio of devices you are fitting today.
There are several Key Performance Indicators (KPIs) that a practice owner needs to be looking at on a weekly basis. Pivot Hearing has developed a Weekly Practice Vitals report that we will send to you every Monday that includes these key metrics from your business along with month-to-date, year-to-date, year-over-year and trend views. Also included are highlights and analysis of the data as a quick look at how things are going. As needed when there are significant changes in the numbers, Pivot Hearing will provide deeper analysis into root cause and work with owners to identify a plan to make changes in the business as warranted.
Managing people is undoubtedly one of the most challenging aspects of running a hearing care practice. Pivot Hearing will provide you with job descriptions, phone and in-person interview checklists, a behavioral interviewing primer, behavioral interviewing questions, offer letters, compensation calculator, and coaching around difficult issues or employees. Pivot Hearing can also provide templates for employee handbooks, employee reviews, and more.
Thinking about expanding? Opening a new office? Acquiring a competitor? Adding a location in another area? Or just curious what percent of the hearing aids you’re getting in your market? Pivot Hearing’s proprietary Hearing Aid Market Assessment Calculator can tell you. Receive unlimited market assessments whenever you may find the information useful.
Using a cloud-based OMS to its fullest is a critical component of any well-run private practice. Regardless of which system you choose, Pivot Hearing can help you migrate from your existing workflow, set up your software for efficiency, as well as train staff on best practices. Pivot Hearing is also able to offer discounts on the primary practice management most practice management software subscriptions.
Premier In-Clinic Patient Experience
Pivot Hearing helps you create a premier in-clinic patient experience, including the Hearing Aid Test Drive™ process and sales training.
Pivot Hearing’s trademarked Hearing Aid Test Drive™️ is a protocol designed to help you grow your practice by delivering the best experience to modern patients, all while streamlining operations, improving the health of your business, and driving new patients to your practice.
The team that works the front office at your practice is critical to the success of your business. Not only does your front office staff need appropriate initial training, but they also benefit from additional coaching and development over time. Pivot Hearing offers complete Office Administrator training (perfect for a brand-new staff member) as well as more specific training modules on some of the more challenging aspects of this role (asking for money, scheduling provider time, etc.).
Let’s face it – you didn’t go to school to become a salesperson, and neither did your staff. However, in order to help your patients and run a profitable business, your patients must buy your hearing aids and/or diagnostic services. Pivot Hearing has developed a complete system for improving confidence and results with hearing aid sales opportunities, featuring an overview of the Sales Process, identifying the stages of the Sales Cycle your patients go through, learning about Target Customers, establishing your hearing practice Value Proposition, understanding provider and patient personality styles and how to use these to improve communications, the unique Hearing Aid Test Drive™ process, and how to overcome common objections. Pivot Hearing will provide training for you and your staff on all these topics as desired. Materials are included.
Delight your patients and differentiate your practice by making same-day custom earmolds. Pivot Hearing will teach you how to make instant custom molds in house in under 5 minutes as well as train you on common use cases and provide materials.
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