Pivot Hearing's Practice Development Workshop

The Petaluminar

January 30th - February 1st, 2021

Sponsored by:

Nobody could have predicted what we've been through the last year and a half, but hearing care practices with strong fundamentals are poised to enjoy unprecedented numbers of new patients and business growth.

We believe (and the data supports) that the opportunity for private hearing care practices has never been greater. Come to the Petaluminar in beautiful Wine Country to learn how to unlock trapped value within your business and embrace industry disruption in the post-COVID world so you can thrive in your market.

Petaluminar Attendance Application

Workshop Dates

January 30th - February 1, 2021

Hotel Petaluma

Who should come?

Owner • One key staff member

workshop schedule

Sunday 1/30
- 5:00 - 7:00 PM Happy Hour Welcome Reception


Monday 1/31
- 9:00 AM-2:30 PM Workshop
- 3:00-5:00 PM Local Winery Experience
- 6:00 PM Dinner


Tuesday 2/1
- 9:00 AM-2:30 PM Workshop
- 3:00-5:00 PM Local Brewery Tour
- 6:00 PM Dinner
- Departures: Tuesday evening or Wednesday


  • The new consumer demands a new approach. Learn the art of “un-selling” based on both your personal style as well as the style of the patient in front of you, all powered by The Hearing Aid Test Drive™.
  • Develop an effective strategy for attracting this new consumer to your practice and keeping them loyal with digital transformation and tested, proven marketing planning and execution.
  • Understand what's happening with 3rd parties, OTCs, unbundling, and other hot topics, and come away with a strategic approach that's right for your market and practice.
  • Establish your practice’s unique value proposition and ensure it’s front and center in all communications with current and prospective patients.
  • Feel confident that you know what business metrics you should be looking at on a weekly basis and how to interpret them to make sound, data-based decisions for your practice.
  • Sound scenes are dynamic, complex and unpredictable. It's the role of the brain to handle this complexity and make sense of it all. Taking Oticon's revolutionary BrainHearing™ technologies to the next level, Oticon has created a hearing aid that works more like how the brain works, because it learned through experience. Explore the practical product details and patient benefits of the newest product family: Oticon More™.

CEUs/Hours Offered:

AAA/0.9; IHS/0.9

Pivot Hearing is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.9 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy’s Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.

Petaluminar Attendance Application
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Included at No Charge:

  • Workshop Content
  • Hotel Accommodations: 3 nights included (Sunday - Tuesday)
  • All meals and entertainment from Sunday evening through Tuesday evening
"If you want good honest people to help you build your practice, you will find that with the team at Pivot Hearing. The team does what you and I do everyday and they are eager to share how they built Kenwood Hearing into what it is today. When I went to California to meet the team last year, I was happy to get new ideas to put to use in my practice when I got home. I was especially impressed when the whole event was not a commercial about them. No pushy sales presentation. I understand this event is for people to come and meet the Pivot Hearing Team for the first time. Being from Wisconsin, I couldn't think of anyplace better to be then Petaluma California in January! Especially when a polar vortex is making everything freeze back home (like last year). Hurry up and sign up, you don't want to miss this enjoyable event!"
- Susan L. Fenrich | Welsch Hearing Aid Company - Sheboygan, WI