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No need to fear, follow the 20/20/60 rule.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding by ChelseaLeave a Comment

Today’s Pivotal Moments is longer than most, but I think it is a very important message in today’s market, which seems to be filled with so much uncertainty. Too often I see fear-based messages from industry leaders proclaiming the demise of private practice. The fact is, we are entering the golden age of our industry, and there has never been …

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What this motel has to do with your practice.

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

This is the Sunset Motel in Athens, Ohio, and in 1961, my late father, Bill Diles Sr., almost bought it. He had been a hearing aid dispenser for about 10 years at that point, and he was worried about the future of the industry and whether he would be able to support his family in the hearing aid business down …

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Thinking outside of the box that is your office

In Community Marketing, Practice Branding by ChelseaLeave a Comment

Some of the best things we do for our patients and community happen OUTSIDE the walls of our offices. We’ve shared some of these before, but a few examples are installing hearing loops, our Hospice program, our robust physician referral marketing program, and most recently, a Bluegrass concert. Over the years, we have become friends with a few members of …

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What are you going to do to grow in 2016?

In Community Marketing, Digital & Traditional Marketing, Operational Best Practices, Physician Referral Marketing, Practice Branding, Practice Management Software by ChelseaLeave a Comment

A patient of ours who has 5,300 employees once told me, “If you run your business today like you did yesterday, you won’t be around tomorrow.” Hopefully you grew at least as much as the hearing aid market did in 2015 – a little more than 4%. With more competitors who are increasingly sophisticated, aggressive, and well-capitalized, you won’t be …

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Do well by doing good

In Community Marketing, Practice Branding by Leave a Comment

In our practice, we know that investing in our community is an investment in our business. We’ve talked about our Hospice program before, and hopefully this letter from a patient’s family member will inspire you to start a Hospice program of your own. Dear Mr. Diles, You recently visited my mother, Virginia R., and helped her with her hearing aids. …